During the beggining of contructing my AS coursework I didn't have much if anything no clue as to having an understanding or the knowledge of different media conventions. Furthmore we carried out preliminary ancilliary tasks for both AS and A2 coursework which when using media conventions in these was new to most of us students.
Our AS coursework consisted of creating a music magazine that had to include a front cover, contents page and a double page spread featuring out artist article. Once convention that I incorporated was the rule of thirds. This helped assist me with the direction and placement of the cover image and double page spread by dividing it up into 3 sections that the magazine reader and audience would be drawn to.
From looking at current music magazines such as NME and daze that have the same genre to what I wanted to create helped and inspired me, looking at websites such as 'dazeddigital' and reading creative photography books. This allowed me to gain a better understanding of what conventions I should consider to include in order for my final product to be successful. My front cover used the basic magazine conventions such as, coverlines, capturing interesting image, masthead, captions and a barcode. I then continued and passed on with these real conventions in my contents page and the double page spread article that included a large image stretched across one whole side of the double page spread, a masthead inspired, a kicker and collumned text boxes which held the article content and information about my artist. I feel that I implemented a bricolage idea in my music magazine as I was inspried and took some ideas from a variety of different sources and was then able to apply these similar features within my individual work.
As for my contents page, this had a patiche which has the meaning of a direct copy and mine contents was the same as one of NME's contents page, with the same colour scheme, the idea of 'band index' going down the side and band images place in similar places. The contents page is more than likely to be the first thing the target audeince will turn to when they open the magazine therefore this meant that I wanted it to be colourful, realistic, professional and easily readable for the audience. I was able to achieve this by using the conventions taught to me through the different examples that I was able to see. I attempted to use the conventions I learn't as effectively as I could. There was also an element of intertexuality as the reader will be familiar with the conventions I let inspire me from current music magazines.
From having the ability and knowledge to understand different conventions needed for a successful music magazine I could develop them with my creative ideas to make it more interesting and eye capturing. I also thought about certain conventions I used during AS and applied it to my A2 ancillary texts. By looking at album artworks from a variety of different music genres, interesting wesbites such as dazeddigitial and also looking at exisiting music videos on YouTube when planning my video, I was able to gathered information of what conventions I had to use for my digipak, advert and music video.
In mine and Sammy's music video we used variety of colour, lipsyncing, jumpcutting and interesting styling with the costumes. These particular conventions were easier to interpret due to already having the knowledge about conventions for a music magazine. When it came to planning our music video we wanted to make something creative and that wasn’t too similar to any other videos however by interpurting current videos this would reinforce that since it was already used in exisiting videos by us copying it would allow our video to be good as a similar videos that already exsists. However we did use intertexual references such as some of theshots we used were originally used in the video 'Alfie’ by Lily Allen. Another convention that we challenged in the music video was the empy white background mise-en-scene. Orignally we wanted a kitchen location video, with simple shots. But in the end the video consisted of using a white background studo with simple props to help make it more intersting and make up for having no background.
Showing posts with label Section A Mrs Hammond. Show all posts
Showing posts with label Section A Mrs Hammond. Show all posts
Thursday, 28 February 2013
Wednesday, 20 February 2013
Using Conventions From Real Media
Task 1: Each of my media production tasks had a specific set of conventions - whether it was the music magazine, the music video or the ancillary tasks. in each case I researched real media to establish conventions and guidelines to aid me in the production of my own work.
Below I am making note of all the conventions of music magazines, music videos and the print work I created for the ancillary element of the A2 work.
General Conventions of a Magazine include:
- Album reviews
- Tour dates
- Questions
- Whats in the next follow on issue
- Upcoming tours
- Reviews of live gigs
- Music reviews
- Interviews with artists
- Adverts
- Competitions
Front Cover Conventions include:
- Masthead
- Coverlines
- Pictures with captions
- Rule of third
- Pull quotes
- Fonts
- Most black and white with fonts
- Cover stories
- Route of the eye
Contents Page Conventions include:
- Title
- Eye catching colours
- Pictures and captions
- Index of pages
- Rule of third
- Route of the eye
Double Page Spread includes:
- Headline
- Large image
- Big letter at start of article
- Route of the eye
- Rule of thirds
- Captions
- Important question
Conventions of Music Videos include:
- Performance
- Narrative
- Animation
- Crane shots
- Pans and tilts
- Close ups
- Jump cuts
- Split screens
- Props
- Costume
- Location relevant
- Lip syncing
- Male gaze
Conventions of Ancillary Products (Digipak) includes:
- Name of artist
- Name of album
- Track list
- Price
- Bonus products
- Website
- Credits
- Recording info
- Writer of songs
- Pictures of artist
- Logo
- Barcode
- DVD logo
- CD logo
- Website banner
- Colour to fit
- Artists genre
- Unfolds
- Cardboard sleeve
- Ads
- Booklet
- Casing
Conventions of Ancillary Products (Magazine Ad) includes:
- Name of artist
- Name of album
- Webiste
- Reviews
- Picture of artist
- Logo
- Release date
Sunday, 17 February 2013
Research and Planning
During the research and planning stages we were given a specific schedule list. It was important to make sure we were up to date with the list before we moved on to the next deadline to ensure that we were moving swiftly. We managed to complete every task set onto the schedule and this meant we did not fall behind on any work.
Primary research
- Analysing existing music videos
- Making a twitter feed for our artist to making realistic approach
- Pitching our ideas to the group and teachers to gain feedback
Secondary research:
- Watching existing videos on YouTube that inspired us
- Viewing past students work, seeing what conventions they used through blogger
- 'Dafont' website to gain font ideas for digipaks and advert
- Looking at album covers from artists that used interesting layouts
Primary research was essential when putting ideas together. Looking at existing music videos helped us to gain ideas and be inspried but it was also slightly unrealistic because we didn't have a large budget and prop list to work with. Pitching our ideas to the class and teachers also made a lot of difference as we received constructive criticism and were able to improve our work. Gaining ideas form old or new album covers
Primary research was essential when putting ideas together. Looking at existing music videos helped us to gain ideas and be inspried but it was also slightly unrealistic because we didn't have a large budget and prop list to work with. Pitching our ideas to the class and teachers also made a lot of difference as we received constructive criticism and were able to improve our work. Gaining ideas form old or new album covers
Wednesday, 23 January 2013
Considering Key Words Into My Coursework
AS Coursework:
Brief
- Brief was given which was to design a cover page, contents page and double page spread.
- Not able to produce any additonal features or pieces of work.
Genre
- Applied my magazine to a young adult/teenager audience, this is a common convention on the market.
- My magazine was the same to original size convention of A4 to make the magazine appear conventional next to other ones on display.
Original - Created own magazine logo and title.
- Produced my own photography, person and shot props.
- Work independtly to produce my own work which is a convention.
- Was able to produce my own article and text alongside the magazine.
Purpose/Accident
- Followed through my colour pallete, typography etc house style as a prupose feature to make the front cover, contents and double page spread to match up in uniform.
Challenging
- Coventions of a music genre.
- Minimal theme throughout the music video.
- Software on the computers.
A2 Coursework:
Brief
- To create a music video that features your chosen artist.
- Also to create 2 ancillary texts which were a digipak and album advert, that would support the chosen artist.
Genre
- Stuck to a young female audience that would like my chosen female artist.
- Digipak had to fit into the certain template to fit in the market.
- Album Advert had to be the size of A4 resulting in me not being able to create an unusual shape to grab the markets attention.
- Produced an arist that there is many of in todays market to offer.
Original
- Used a distorted double image look onto my album cover which I havn't seen done before.
- Found locations for the filming of my music video which are not available for anyone else.
- Created an original design for both my digipak and album advert that has not been produced the same anywhere else.
Purpose/Accident
- Double image effect on digipak and album poster was accidental as I was messing around on my camera and came accross this photography effect.
- Purposely used props and angles throughout my music video to present my artist in a specific way.
- My colour palettes and typography etc was consistent for both my digipak/album advert which was a purpose feature to make them al link in with each other.
Challenging
- Using the MacBook for putting music video together and organising the clips correctly.
- Challenged when it came to finding the perfect location of where to film our music video.
Brief
- Brief was given which was to design a cover page, contents page and double page spread.
- Not able to produce any additonal features or pieces of work.
Genre
- Applied my magazine to a young adult/teenager audience, this is a common convention on the market.
- My magazine was the same to original size convention of A4 to make the magazine appear conventional next to other ones on display.
Original - Created own magazine logo and title.
- Produced my own photography, person and shot props.
- Work independtly to produce my own work which is a convention.
- Was able to produce my own article and text alongside the magazine.
Purpose/Accident
- Followed through my colour pallete, typography etc house style as a prupose feature to make the front cover, contents and double page spread to match up in uniform.
Challenging
- Coventions of a music genre.
- Minimal theme throughout the music video.
- Software on the computers.
A2 Coursework:
Brief
- To create a music video that features your chosen artist.
- Also to create 2 ancillary texts which were a digipak and album advert, that would support the chosen artist.
Genre
- Stuck to a young female audience that would like my chosen female artist.
- Digipak had to fit into the certain template to fit in the market.
- Album Advert had to be the size of A4 resulting in me not being able to create an unusual shape to grab the markets attention.
- Produced an arist that there is many of in todays market to offer.
Original
- Used a distorted double image look onto my album cover which I havn't seen done before.
- Found locations for the filming of my music video which are not available for anyone else.
- Created an original design for both my digipak and album advert that has not been produced the same anywhere else.
Purpose/Accident
- Double image effect on digipak and album poster was accidental as I was messing around on my camera and came accross this photography effect.
- Purposely used props and angles throughout my music video to present my artist in a specific way.
- My colour palettes and typography etc was consistent for both my digipak/album advert which was a purpose feature to make them al link in with each other.
Challenging
- Using the MacBook for putting music video together and organising the clips correctly.
- Challenged when it came to finding the perfect location of where to film our music video.
An Introduction To Creativity
"One of the possible areas you could be asked about in the exam is creativity. The projects you have undertaken will hopefully have felt like an opportunity to display your creativity, but you will need the chance to discuss what you understand by creativity and what it might mean to be creative.
The assignment options at AS and A2 all offer constraints for your work, whether it be making pages for a music magazine, the opening of a film or the packaging for an album; one of the reasons why you aren't offered total free choice is because people often find that working within constraints gives them something to exercise their creativity, whereas total freedom can sometimes make it really difficult to know where to start. It's why genre can be interesting- how has something been created which fits with certain structures and rules but plays around with them to give us something a little bit different?
The word 'creative' has many meanings- the most democratic meaning would really suggest that any act of making something (even making an idea) might be seen as a creative act. In more elitist versions of the term, it is reserved for those who are seen as highly skilled or original (famous artists, musicians, film-makers etc). An interesting third alternative is to think about how creativity can be an unconscious, random or collaborative act that becomes more than the sum of its parts."
Five Summarised Statments Of The Chief Examiner (Last 2 Paragraphs)
1. Creativity can be put into action effecively when set to a ceratin brief rather than just being allowed to do whatever you want and having 'freedom'.
2. Creativity can be specfic to fit certain rules or genres.
3. Creativity may result in an end product from anybody.
4. Creativity can come from anything that is done either on purpose or by 'accident'.
5. Orignial and talented/skilled are the most popular.
Five Summarised Key Words From Statements
- Brief
- Genre
- Original
- Purpose/Accident
- Challenging
Friday, 18 January 2013
Tuesday, 15 January 2013
Section A Task
Write down a brief description of my AS and A2 production pieces of work.
- What I was asked to produce
- The target audience
- How I evaluated my product
AS Coursework
For my AS coursework I was asked to produce a new music magazine aimed at a particular audience and that appealed to my targeted genre. The specification was to produce a cover page for the magazine aswell as a contents page and double page spread that included a relevant article for the music genre. My magazine focused on indie pop inspiration and this resulted in my primary audience was females aged 16-25 years.
I evaluated my finished product by answering seven evaluation questions to assess how my product was successful and had to present these answers in different forms of media such as Slideshare, Prezi and Microsoft Word. This included looking at to what extent my product adhered to conventions of real media products, whilst also looking at which conventions I didn't adhere to or conventions I had developed to make them innovative. I also evaluated how my product represented a particular social group, focusing on my target audience of young female adults, and how this was portrayed in the design of my music magazine. Also, I evaluated whether my product would be suitable for todays market, and which media conglomerate would be interested in the my magazine. My product was also evaluated in terms of how I purposely attempted to attract my audience on all pages, and how I used particular ideas and various techniques to catch my audience's eye. To help evaluate my coursework I compared my final product with my preliminary design to assess and evaluate how my skills have improved over time to create a more professional and realistic magazine.
A2 Coursework
For A2 I was required to create three products, a music video with two ancillary texts which consisted of a digipak(CD cover design) and an album advert that would be combined to create promote my new artist. My primary audience focused the same as AS work which was females aged 16-24 years, which was important as it suited the mainstream music market. I evaluated my product by self assessment through four vital evaluation questions. Again I looked at the conventions that my media product used and whether I chose to develop, challenge or be inspried to use these conventions. I also evaluated how whenever reciveing audience feedback this influenced me and translated into progress through my product and how this improved my product from my draft to final piece of coursework. This was an important part of evaluating my product as it gave me a range of different feedback to think about and take into consideration. I also evaluated the technologies that I used through my research, planning, construction and evaluation stages. I looked at how effective the combination of my music video and the digipak and album cover were combined to create a successful finished product.
- What I was asked to produce
- The target audience
- How I evaluated my product
AS Coursework
For my AS coursework I was asked to produce a new music magazine aimed at a particular audience and that appealed to my targeted genre. The specification was to produce a cover page for the magazine aswell as a contents page and double page spread that included a relevant article for the music genre. My magazine focused on indie pop inspiration and this resulted in my primary audience was females aged 16-25 years.
I evaluated my finished product by answering seven evaluation questions to assess how my product was successful and had to present these answers in different forms of media such as Slideshare, Prezi and Microsoft Word. This included looking at to what extent my product adhered to conventions of real media products, whilst also looking at which conventions I didn't adhere to or conventions I had developed to make them innovative. I also evaluated how my product represented a particular social group, focusing on my target audience of young female adults, and how this was portrayed in the design of my music magazine. Also, I evaluated whether my product would be suitable for todays market, and which media conglomerate would be interested in the my magazine. My product was also evaluated in terms of how I purposely attempted to attract my audience on all pages, and how I used particular ideas and various techniques to catch my audience's eye. To help evaluate my coursework I compared my final product with my preliminary design to assess and evaluate how my skills have improved over time to create a more professional and realistic magazine.
A2 Coursework
For A2 I was required to create three products, a music video with two ancillary texts which consisted of a digipak(CD cover design) and an album advert that would be combined to create promote my new artist. My primary audience focused the same as AS work which was females aged 16-24 years, which was important as it suited the mainstream music market. I evaluated my product by self assessment through four vital evaluation questions. Again I looked at the conventions that my media product used and whether I chose to develop, challenge or be inspried to use these conventions. I also evaluated how whenever reciveing audience feedback this influenced me and translated into progress through my product and how this improved my product from my draft to final piece of coursework. This was an important part of evaluating my product as it gave me a range of different feedback to think about and take into consideration. I also evaluated the technologies that I used through my research, planning, construction and evaluation stages. I looked at how effective the combination of my music video and the digipak and album cover were combined to create a successful finished product.
Monday, 14 January 2013
Section A: Skills Evaluation of Production: Question 1a
Describe (which is to give an account in words) and evaluate (way up good/bad) my skills that I have developed (improved or gained during media practicals and theories) over the course of all the work I have completed in media during the past 2 years.
- (AS) School Magazine Preliminary
- (AS) Music Magazine Final
- (A2) Busted Preliminary Video
- (A2) Digipak Preliminary
- (A2) Music Poster Premiliniary
- (A2) Digipak Final
- (A2) Music Poster Final
- (A2) Music Video Drafts
- (A2) Music Video Final
Digital Techonology
- Camera - Computers
- MacBook - iMovie
- Photoshop - Video Camera
- Final Cut Pro - Internet
Creativity
trying to try something different and creating something that is orignial and new.
Research and Planning
Research - Looking at examples to be influenced and inspried and finding the information.
Planning - Story boarding, mock ups, coming up with ideas, brainstorming, discussions and decisions on what is going to be done.
Post-production
Once taken photos and have been uploaded on the computer it is then post production. This is editing, cuting of clips, faded clips, added techniques such as music and graphics. Magazine: Cut out central image, manipulated appearance of typography by adding shadows, outer glows and fill colours, increasing the brightness/contrast and saturation to make artist look more appealing.
- (AS) School Magazine Preliminary
- (AS) Music Magazine Final
- (A2) Busted Preliminary Video
- (A2) Digipak Preliminary
- (A2) Music Poster Premiliniary
- (A2) Digipak Final
- (A2) Music Poster Final
- (A2) Music Video Drafts
- (A2) Music Video Final
Digital Techonology
- Camera - Computers
- MacBook - iMovie
- Photoshop - Video Camera
- Final Cut Pro - Internet
Creativity
trying to try something different and creating something that is orignial and new.
Research and Planning
Research - Looking at examples to be influenced and inspried and finding the information.
Planning - Story boarding, mock ups, coming up with ideas, brainstorming, discussions and decisions on what is going to be done.
Post-production
Once taken photos and have been uploaded on the computer it is then post production. This is editing, cuting of clips, faded clips, added techniques such as music and graphics. Magazine: Cut out central image, manipulated appearance of typography by adding shadows, outer glows and fill colours, increasing the brightness/contrast and saturation to make artist look more appealing.
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