AS Coursework:
Brief
- Brief was given which was to design a cover page, contents page and double page spread.
- Not able to produce any additonal features or pieces of work.
Genre
- Applied my magazine to a young adult/teenager audience, this is a common convention on the market.
- My magazine was the same to original size convention of A4 to make the magazine appear conventional next to other ones on display.
Original - Created own magazine logo and title.
- Produced my own photography, person and shot props.
- Work independtly to produce my own work which is a convention.
- Was able to produce my own article and text alongside the magazine.
Purpose/Accident
- Followed through my colour pallete, typography etc house style as a prupose feature to make the front cover, contents and double page spread to match up in uniform.
Challenging
- Coventions of a music genre.
- Minimal theme throughout the music video.
- Software on the computers.
A2 Coursework:
Brief
- To create a music video that features your chosen artist.
- Also to create 2 ancillary texts which were a digipak and album advert, that would support the chosen artist.
Genre
- Stuck to a young female audience that would like my chosen female artist.
- Digipak had to fit into the certain template to fit in the market.
- Album Advert had to be the size of A4 resulting in me not being able to create an unusual shape to grab the markets attention.
- Produced an arist that there is many of in todays market to offer.
Original
- Used a distorted double image look onto my album cover which I havn't seen done before.
- Found locations for the filming of my music video which are not available for anyone else.
- Created an original design for both my digipak and album advert that has not been produced the same anywhere else.
Purpose/Accident
- Double image effect on digipak and album poster was accidental as I was messing around on my camera and came accross this photography effect.
- Purposely used props and angles throughout my music video to present my artist in a specific way.
- My colour palettes and typography etc was consistent for both my digipak/album advert which was a purpose feature to make them al link in with each other.
Challenging
- Using the MacBook for putting music video together and organising the clips correctly.
- Challenged when it came to finding the perfect location of where to film our music video.
Wednesday 23 January 2013
An Introduction To Creativity
"One of the possible areas you could be asked about in the exam is creativity. The projects you have undertaken will hopefully have felt like an opportunity to display your creativity, but you will need the chance to discuss what you understand by creativity and what it might mean to be creative.
The assignment options at AS and A2 all offer constraints for your work, whether it be making pages for a music magazine, the opening of a film or the packaging for an album; one of the reasons why you aren't offered total free choice is because people often find that working within constraints gives them something to exercise their creativity, whereas total freedom can sometimes make it really difficult to know where to start. It's why genre can be interesting- how has something been created which fits with certain structures and rules but plays around with them to give us something a little bit different?
The word 'creative' has many meanings- the most democratic meaning would really suggest that any act of making something (even making an idea) might be seen as a creative act. In more elitist versions of the term, it is reserved for those who are seen as highly skilled or original (famous artists, musicians, film-makers etc). An interesting third alternative is to think about how creativity can be an unconscious, random or collaborative act that becomes more than the sum of its parts."
Five Summarised Statments Of The Chief Examiner (Last 2 Paragraphs)
1. Creativity can be put into action effecively when set to a ceratin brief rather than just being allowed to do whatever you want and having 'freedom'.
2. Creativity can be specfic to fit certain rules or genres.
3. Creativity may result in an end product from anybody.
4. Creativity can come from anything that is done either on purpose or by 'accident'.
5. Orignial and talented/skilled are the most popular.
Five Summarised Key Words From Statements
- Brief
- Genre
- Original
- Purpose/Accident
- Challenging
Friday 18 January 2013
Thursday 17 January 2013
Bricolage
Postmodernism
- 'Takes things from other things to make new things'
- Recycling something old into something new
- Already exists and is being reformed
- A late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.
• Intertextuality – one media text referring to another
• Parody – mocking something in an original way
• Pastiche – a stylistic mask, a form of self-conscious imitation
• Homage – imitation from a respectful standpoint
• Bricolage – mixing up and using different genres and styles
• Simulacra – simulations or copies that are replacing ‘real’ artefacts
• Hyperreality – a situation where images cease to be rooted in reality
• Fragmentation – used frequently to describe most aspects of society, often in relation to identity
- Recycling something old into something new
- Already exists and is being reformed
- A late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.
Modernism
New all the time
Up to date
Constant innovation
Beliefs linked to utopian (perfect)
Idea of society (politics, religion, law etc)
A lot of modernist art concerned itself with the grand narrative (love, death, war religion etc)
Postmodernism
Rejects these narratives e.g Andy Warhols soup can painting
Post modern texts deliberately play with meaning
They can mean lots of different things at the same time
Designed to be read by a literate audience and will exhibit many traits of intertextuality.
Many texts openly acknowledge that they can have no preferred reading and present a whole range of oppositional readings simultaneously.
Definitions
Self reflexivity: this involves the seemingly paradoxical combination of self-consciousness and some sort of historical grounding
Irony: Post modernism uses irony as a primary mode of expression, but it also abuses, installs, and subverts conventions and usually negotiates contradictions through irony
Boundaries: Post modernism challenges the boundaries between genres, art forms, theory and art, high art and the mass media
Constructs: Post modernism is actively involved in examining the constructs society creates including, but not exclusively, the following:
Irony: Post modernism uses irony as a primary mode of expression, but it also abuses, installs, and subverts conventions and usually negotiates contradictions through irony
Boundaries: Post modernism challenges the boundaries between genres, art forms, theory and art, high art and the mass media
Constructs: Post modernism is actively involved in examining the constructs society creates including, but not exclusively, the following:
Nation: Post modernism examines the construction of nations/nationality and questions such constructions
Gender: Post modernism reassesses gender, the construction of gender, and the role of gender in cultural formations
Race: Post modernism questions and reassesses constructs of race
Sexuality: Post modernism questions and reassesses constructs of sexuality
Key Terms
These terms can form the basis of analysis when looking at a text from a postmodern perspective:
• Intertextuality – one media text referring to another
• Parody – mocking something in an original way
• Pastiche – a stylistic mask, a form of self-conscious imitation
• Homage – imitation from a respectful standpoint
• Bricolage – mixing up and using different genres and styles
• Simulacra – simulations or copies that are replacing ‘real’ artefacts
• Hyperreality – a situation where images cease to be rooted in reality
• Fragmentation – used frequently to describe most aspects of society, often in relation to identity
20 Songs On Shuffle
1. Lady Luck - Jamie Woon
2. Underground Stream - Araabmuzik
3. Spanish Sahara - Foals
4. Homecoming - Kanye West ft. Chris Martin
5. Shine A Light - McFly
6. Giving Up The Gun - Vampire Weekend
7. Strange News From Another Star - Blur
8. Kaleidoscope - Blink 182
9. Born To Die - Lana Del Rey
10. Nowhere Left To Run - McFly
11. Who Run The World - Beyonce
12. Between Love And Hate - The Strokes
13. Pass Out - Tinie Tempah
14. I Would - One Direction
15. Horchata - Vampire Weekend
16. Charmer - Kings Of Leon
17. Brick By Brick - Arctic Monkeys
18. Winner - Justin Timberlake ft. Jamie Foxx
19. Wrong In The Head - Example
20. Poprocks And Coke - Greenday
2. Underground Stream - Araabmuzik
3. Spanish Sahara - Foals
4. Homecoming - Kanye West ft. Chris Martin
5. Shine A Light - McFly
6. Giving Up The Gun - Vampire Weekend
7. Strange News From Another Star - Blur
8. Kaleidoscope - Blink 182
9. Born To Die - Lana Del Rey
10. Nowhere Left To Run - McFly
11. Who Run The World - Beyonce
12. Between Love And Hate - The Strokes
13. Pass Out - Tinie Tempah
14. I Would - One Direction
15. Horchata - Vampire Weekend
16. Charmer - Kings Of Leon
17. Brick By Brick - Arctic Monkeys
18. Winner - Justin Timberlake ft. Jamie Foxx
19. Wrong In The Head - Example
20. Poprocks And Coke - Greenday
Paradox
“Paradox can prove to be very revealing about human nature and the way that we speak. If someone says to you "I'm a compulsive liar," do you believe them or not? That statement in itself is a paradox, because it is self contradictory, which is precisely what a paradox is.
At the most basic level, a paradox is a statement that is self contradictory because it often contains two statements that are both true, but in general, cannot both be true at the same time. In the aforementioned example, can someone be both a compulsive liar yet telling the truth at the same time?”
Examples of Paradox
* Be cruel to be kind
* The beginning of the end
* A rich man is no richer than a poor man
* You can save money by spending it
Hyperreality
- Means to characterise the way consciousness define what is actually "real".
- Exaggerated in comparison to reality.
- Used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technological advanced postmodern cultures.
Tuesday 15 January 2013
Section A Task
Write down a brief description of my AS and A2 production pieces of work.
- What I was asked to produce
- The target audience
- How I evaluated my product
AS Coursework
For my AS coursework I was asked to produce a new music magazine aimed at a particular audience and that appealed to my targeted genre. The specification was to produce a cover page for the magazine aswell as a contents page and double page spread that included a relevant article for the music genre. My magazine focused on indie pop inspiration and this resulted in my primary audience was females aged 16-25 years.
I evaluated my finished product by answering seven evaluation questions to assess how my product was successful and had to present these answers in different forms of media such as Slideshare, Prezi and Microsoft Word. This included looking at to what extent my product adhered to conventions of real media products, whilst also looking at which conventions I didn't adhere to or conventions I had developed to make them innovative. I also evaluated how my product represented a particular social group, focusing on my target audience of young female adults, and how this was portrayed in the design of my music magazine. Also, I evaluated whether my product would be suitable for todays market, and which media conglomerate would be interested in the my magazine. My product was also evaluated in terms of how I purposely attempted to attract my audience on all pages, and how I used particular ideas and various techniques to catch my audience's eye. To help evaluate my coursework I compared my final product with my preliminary design to assess and evaluate how my skills have improved over time to create a more professional and realistic magazine.
A2 Coursework
For A2 I was required to create three products, a music video with two ancillary texts which consisted of a digipak(CD cover design) and an album advert that would be combined to create promote my new artist. My primary audience focused the same as AS work which was females aged 16-24 years, which was important as it suited the mainstream music market. I evaluated my product by self assessment through four vital evaluation questions. Again I looked at the conventions that my media product used and whether I chose to develop, challenge or be inspried to use these conventions. I also evaluated how whenever reciveing audience feedback this influenced me and translated into progress through my product and how this improved my product from my draft to final piece of coursework. This was an important part of evaluating my product as it gave me a range of different feedback to think about and take into consideration. I also evaluated the technologies that I used through my research, planning, construction and evaluation stages. I looked at how effective the combination of my music video and the digipak and album cover were combined to create a successful finished product.
- What I was asked to produce
- The target audience
- How I evaluated my product
AS Coursework
For my AS coursework I was asked to produce a new music magazine aimed at a particular audience and that appealed to my targeted genre. The specification was to produce a cover page for the magazine aswell as a contents page and double page spread that included a relevant article for the music genre. My magazine focused on indie pop inspiration and this resulted in my primary audience was females aged 16-25 years.
I evaluated my finished product by answering seven evaluation questions to assess how my product was successful and had to present these answers in different forms of media such as Slideshare, Prezi and Microsoft Word. This included looking at to what extent my product adhered to conventions of real media products, whilst also looking at which conventions I didn't adhere to or conventions I had developed to make them innovative. I also evaluated how my product represented a particular social group, focusing on my target audience of young female adults, and how this was portrayed in the design of my music magazine. Also, I evaluated whether my product would be suitable for todays market, and which media conglomerate would be interested in the my magazine. My product was also evaluated in terms of how I purposely attempted to attract my audience on all pages, and how I used particular ideas and various techniques to catch my audience's eye. To help evaluate my coursework I compared my final product with my preliminary design to assess and evaluate how my skills have improved over time to create a more professional and realistic magazine.
A2 Coursework
For A2 I was required to create three products, a music video with two ancillary texts which consisted of a digipak(CD cover design) and an album advert that would be combined to create promote my new artist. My primary audience focused the same as AS work which was females aged 16-24 years, which was important as it suited the mainstream music market. I evaluated my product by self assessment through four vital evaluation questions. Again I looked at the conventions that my media product used and whether I chose to develop, challenge or be inspried to use these conventions. I also evaluated how whenever reciveing audience feedback this influenced me and translated into progress through my product and how this improved my product from my draft to final piece of coursework. This was an important part of evaluating my product as it gave me a range of different feedback to think about and take into consideration. I also evaluated the technologies that I used through my research, planning, construction and evaluation stages. I looked at how effective the combination of my music video and the digipak and album cover were combined to create a successful finished product.
Monday 14 January 2013
Section A: Skills Evaluation of Production: Question 1a
Describe (which is to give an account in words) and evaluate (way up good/bad) my skills that I have developed (improved or gained during media practicals and theories) over the course of all the work I have completed in media during the past 2 years.
- (AS) School Magazine Preliminary
- (AS) Music Magazine Final
- (A2) Busted Preliminary Video
- (A2) Digipak Preliminary
- (A2) Music Poster Premiliniary
- (A2) Digipak Final
- (A2) Music Poster Final
- (A2) Music Video Drafts
- (A2) Music Video Final
Digital Techonology
- Camera - Computers
- MacBook - iMovie
- Photoshop - Video Camera
- Final Cut Pro - Internet
Creativity
trying to try something different and creating something that is orignial and new.
Research and Planning
Research - Looking at examples to be influenced and inspried and finding the information.
Planning - Story boarding, mock ups, coming up with ideas, brainstorming, discussions and decisions on what is going to be done.
Post-production
Once taken photos and have been uploaded on the computer it is then post production. This is editing, cuting of clips, faded clips, added techniques such as music and graphics. Magazine: Cut out central image, manipulated appearance of typography by adding shadows, outer glows and fill colours, increasing the brightness/contrast and saturation to make artist look more appealing.
- (AS) School Magazine Preliminary
- (AS) Music Magazine Final
- (A2) Busted Preliminary Video
- (A2) Digipak Preliminary
- (A2) Music Poster Premiliniary
- (A2) Digipak Final
- (A2) Music Poster Final
- (A2) Music Video Drafts
- (A2) Music Video Final
Digital Techonology
- Camera - Computers
- MacBook - iMovie
- Photoshop - Video Camera
- Final Cut Pro - Internet
Creativity
trying to try something different and creating something that is orignial and new.
Research and Planning
Research - Looking at examples to be influenced and inspried and finding the information.
Planning - Story boarding, mock ups, coming up with ideas, brainstorming, discussions and decisions on what is going to be done.
Post-production
Once taken photos and have been uploaded on the computer it is then post production. This is editing, cuting of clips, faded clips, added techniques such as music and graphics. Magazine: Cut out central image, manipulated appearance of typography by adding shadows, outer glows and fill colours, increasing the brightness/contrast and saturation to make artist look more appealing.
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