Section A Task

Write down a brief description of my AS and A2 production pieces of work.

- What I was asked to produce
- The target audience
- How I evaluated my product

AS Coursework

For my AS coursework I was asked to produce a new music magazine aimed at a particular audience and that appealed to my targeted genre. The specification was to produce a cover page for the magazine aswell as a contents page and double page spread that included a relevant article for the music genre. My magazine focused on indie pop inspiration and this resulted in my primary audience was females aged 16-25 years.

I evaluated my finished product by answering seven evaluation questions to assess how my product was successful and had to present these answers in different forms of media such as Slideshare, Prezi and Microsoft Word. This included looking at to what extent my product adhered to conventions of real media products, whilst also looking at which conventions I didn't adhere to or conventions I had developed to make them innovative. I also evaluated how my product represented a particular social group, focusing on my target audience of young female adults, and how this was portrayed in the design of my music magazine. Also, I evaluated whether my product would be suitable for todays market, and which media conglomerate would be interested in the my magazine. My product was also evaluated in terms of how I purposely attempted to attract my audience on all pages, and how I used particular ideas and various techniques to catch my audience's eye. To help evaluate my coursework I compared my final product with my preliminary design to assess and evaluate how my skills have improved over time to create a more professional and realistic magazine.

A2 Coursework

For A2 I was required to create three products, a music video with two ancillary texts which consisted of a digipak(CD cover design) and an album advert that would be combined to create promote my new artist. My primary audience focused the same as AS work which was females aged 16-24 years, which was important as it suited the mainstream music market. I evaluated my product by self assessment through four vital evaluation questions. Again I looked at the conventions that my media product used and whether I chose to develop, challenge or be inspried to use these conventions. I also evaluated how whenever reciveing audience feedback this influenced me and translated into progress through my product and how this improved my product from my draft to final piece of coursework. This was an important part of evaluating my product as it gave me a range of different feedback to think about and take into consideration. I also evaluated the technologies that I used through my research, planning, construction and evaluation stages. I looked at how effective the combination of my music video and the digipak and album cover were combined to create a successful finished product.