During the beggining of contructing my AS coursework I didn't have much if anything no clue as to having an understanding or the knowledge of different media conventions. Furthmore we carried out preliminary ancilliary tasks for both AS and A2 coursework which when using media conventions in these was new to most of us students.
Our AS coursework consisted of creating a music magazine that had to include a front cover, contents page and a double page spread featuring out artist article. Once convention that I incorporated was the rule of thirds. This helped assist me with the direction and placement of the cover image and double page spread by dividing it up into 3 sections that the magazine reader and audience would be drawn to.
From looking at current music magazines such as NME and daze that have the same genre to what I wanted to create helped and inspired me, looking at websites such as 'dazeddigital' and reading creative photography books. This allowed me to gain a better understanding of what conventions I should consider to include in order for my final product to be successful. My front cover used the basic magazine conventions such as, coverlines, capturing interesting image, masthead, captions and a barcode. I then continued and passed on with these real conventions in my contents page and the double page spread article that included a large image stretched across one whole side of the double page spread, a masthead inspired, a kicker and collumned text boxes which held the article content and information about my artist. I feel that I implemented a bricolage idea in my music magazine as I was inspried and took some ideas from a variety of different sources and was then able to apply these similar features within my individual work.
As for my contents page, this had a patiche which has the meaning of a direct copy and mine contents was the same as one of NME's contents page, with the same colour scheme, the idea of 'band index' going down the side and band images place in similar places. The contents page is more than likely to be the first thing the target audeince will turn to when they open the magazine therefore this meant that I wanted it to be colourful, realistic, professional and easily readable for the audience. I was able to achieve this by using the conventions taught to me through the different examples that I was able to see. I attempted to use the conventions I learn't as effectively as I could. There was also an element of intertexuality as the reader will be familiar with the conventions I let inspire me from current music magazines.
From having the ability and knowledge to understand different conventions needed for a successful music magazine I could develop them with my creative ideas to make it more interesting and eye capturing. I also thought about certain conventions I used during AS and applied it to my A2 ancillary texts. By looking at album artworks from a variety of different music genres, interesting wesbites such as dazeddigitial and also looking at exisiting music videos on YouTube when planning my video, I was able to gathered information of what conventions I had to use for my digipak, advert and music video.
In mine and Sammy's music video we used variety of colour, lipsyncing, jumpcutting and interesting styling with the costumes. These particular conventions were easier to interpret due to already having the knowledge about conventions for a music magazine. When it came to planning our music video we wanted to make something creative and that wasn’t too similar to any other videos however by interpurting current videos this would reinforce that since it was already used in exisiting videos by us copying it would allow our video to be good as a similar videos that already exsists. However we did use intertexual references such as some of theshots we used were originally used in the video 'Alfie’ by Lily Allen. Another convention that we challenged in the music video was the empy white background mise-en-scene. Orignally we wanted a kitchen location video, with simple shots. But in the end the video consisted of using a white background studo with simple props to help make it more intersting and make up for having no background.
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